15 Best Market Research Tools for Data-Driven Decision-Making

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Ever launched a product or campaign, only to hear crickets? That’s what happens when you skip market research.

Let’s say you create a skincare line for teens only to find out your target market prefers eco-friendly packaging and cruelty-free labels. Did you miss that? You just missed your customers.

Here’s the fix: use free market research tools. These tech-savvy resources help you discover what your target audience truly wants without the guesswork.

Your brand risks falling behind when you ignore market trends, consumer insights, or your competitive landscape. Fast. But don’t worry.

This guide explores the best market research tools to help you collect data, spot trends, and make smarter business decisions.

🔍 Did You Know? 69% of researchers use synthetic data points to improve insights. And about 47% rely on AI regularly in their market research.

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15 Best Market Research Tools at a Glance

Tool NameBest ForKey FeaturesPricing
ClickUpProject management teams, Marketing teams, research analysts, product managers, and startups of all sizesCustom forms, automated workflows, integrated AI, team collaborationFree plan available; Custom pricing available for enterprises
Google TrendsContent creators, marketers, and business ownersPopular topic discovery, search volume analysis, regional interests, trend chartsFree forever
QualtricsLarge online businesses and agenciesTargeted surveys, response analysis, sentiment trackingCustom pricing
BuzzSumoContent creators, marketers, business ownersContent creators, marketers, and business ownersFree plan available; Paid plans start at $199/month per user
TableauMarketers and data analysts at mid-size to large businessesData visualization, interactive dashboards, real-time campaign trackingCustom pricing
Pew Research CenterMarketers, researchers, and businesses of all sizesDownloadable datasets, social and demographic trends, typology quizzesFree forever
BrandWatchMarketers, researchers, and brand managers at enterprisesOnline reputation monitoring, brand sentiment analysis, real-time consumer insightsCustom pricing
SemrushMarketers, SEO professionals, and large to mid-sized agenciesKeyword research, competitor analysis, website SEO fixesNo free plan; starts at $139.95/month per user
UbersuggestSmall business owners, marketers, and SEO professionalsKeyword analysis, backlink profile checks, content auditsFree plan available; Paid plans start at $12/month per user
Answer The PublicContent creators, marketers, and SEO professionalsContent idea generation, search pattern analysisFree plan available; Paid plans start at $5/month per user
StatistaEnterprise business owners, marketers, researchers, and analystsDownloadable charts and statistics, trend analysis and updates, industry-specific dataFree plan available; Paid plans start at $199/month per user (billed annually)
Census BureauBusiness owners, marketers, researchers, and urban plannersPopulation trend analysis, pattern recognition, economic indicatorsFree forever
TypeformMarketers, product managers, and customer experience professionalsCustom forms, editable templates, social sharingNo free plan; starts at $29/month per user
BrandMentions Marketers and brand managers at large enterprisesBrand mentions tracking, sentiment analysis, competitor studyFree plan available; Paid plans start at $299/month per user
Think with GoogleMarketers, business owners, and strategic plannersConsumer insights, marketing case studies, trend monitoringFree forever
* Please check individual tool websites for current pricing
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What Should You Look for in Market Research Tools?

The best free market research tools help you understand your audience, spot emerging trends, and make confident decisions without draining your time or budget.

Here are some features to keep an eye out for when evaluating any market research software:

  • Audience segmentation: Find an AI marketing tool to break down your target market into detailed customer profiles for precise targeting and deeper consumer understanding
  • Real-time data access: Look for up-to-date insights on market trends, customer behavior, and search queries as they happen for informed decisions
  • Survey creation tools: Opt for research software that allows you to create surveys using templates or custom questions to collect responses, gather feedback, and identify customer pain points
  • Sentiment analysis: Pick a customer feedback tool that can track public opinion and customer sentiment across reviews, forums, and social media channels to guide product messaging
  • Competitive analysis: Consider software that can monitor your competitors’ performance, strategies, and customer sentiment to stay ahead in a competitive field
  • Keyword research functionality: Choose market research tools that help you discover search volume, autocomplete data, and trending search queries to align your content with customer interests
  • Visual data presentation: Check that the tool can visualize data using graphs, heatmaps, and dashboards to interpret raw data and spot patterns quickly
  • Robust analytics: Choose a marketing analytics software to analyze trends shaping your industry using data points from credible sources
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The Best Market Research Tools to Explore

Here are some top market research tools that won’t just help you conduct market research. They’ll give you the confidence to act on it, whether refining a product, understanding your target customers, or exploring new industry trends.

1. ClickUp (Best for project management and research collaboration)

ClickUp, the everything app for work, brings your tasks, docs, conversations, demographic research, surveys, and valuable insights into one organized workspace. It gives you the structure, speed, and smarts you need to move from raw ideas to polished strategies—without hopping between several apps.

Market Research Tools: Create forms to collect detailed customer feedback with ClickUp Forms
Create forms to collect detailed customer feedback with ClickUp Forms

With ClickUp Forms, you can build customizable surveys to collect opinions, product feedback, or competitive insights. Add conditional logic to tailor questions and use response fields to gather detailed answers.

Once your form goes live, every response and user feedback becomes a task automatically.

For example, if a customer shares a pain point, that response can trigger a task for your product team. Smart, right? Paired with AI, ClickUp analyzes these inputs to highlight trends or outliers—like whether most users complain about a feature or rave about something new.

Create a concise competitor analysis report with simple prompts using ClickUp Brain
Create a concise competitor analysis report with simple prompts using ClickUp Brain

ClickUp Brain is nothing short of an AI research assistant. Ask it to summarize findings, generate survey questions, draft competitor analyses, or brainstorm campaign headlines.

Say you want to know what your users are struggling with most—you can use Brain to scan your form results and generate a quick summary. It’s like having a strategist on speed dial.

📮 ClickUp Insight: 88% of our survey respondents use AI for their tasks, yet over 50% shy away from using it at work. The three main barriers are a lack of seamless integration, knowledge gaps, and security concerns.

But what if AI is built into your workspace and is already secure? ClickUp Brain, ClickUp’s built-in AI assistant, makes this a reality. It understands prompts in plain language, solving all three AI adoption concerns while connecting your chat, tasks, docs, and knowledge across the workspace.

Market Research Tools: Organize content and edit documents along with teams using ClickUp Docs
Organize content and edit documents along with teams using ClickUp Docs

You can also organize everything in ClickUp Docs. Think of them as your centralized research library. Create wikis for competitors and pages for persona profiles, and easily collaborate with your team.

You can instantly tag, comment, assign action items, and convert text into tasks.

Track your research data easily using ClickUp Tasks
Track your research data easily using ClickUp Tasks

Speaking of tasks, ClickUp Tasks keeps you moving. You can create them from anywhere—comments, forms, or even conversations. Mark them with “research,” “idea,” or “milestone” custom fields for easy tracking.

With ClickUp Dashboards, you can visualize survey results, campaign performance, research progress, and timelines—all in one place. Build your dashboard. Add charts, calculation widgets, or progress bars. No more chasing down reports.

The best part? ClickUp offers several templates that you can use to help you with your campaigns, too!

If you want to streamline the entire research process—all in one workspace—the ClickUp Market Research Template is your one-stop solution. From defining research goals to collecting data and building reports, you’ll stay on top of every stage without missing a beat.

Stay competitive and make informed decisions using the ClickUp Market Research Template

Additionally, you can use pre-built survey templates for a holistic approach. The ClickUp Product Feedback Survey Template is used to gather feedback from target customers, understand their needs, and identify areas of improvement.

Use the ClickUp Market Analysis Template to understand potential customers’ needs, consumer preferences, and behaviors.

ClickUp best features

  • Create surveys effortlessly using ClickUp Forms to gather market data, customer feedback, and research responses instantly
  • Collaborate in real time on ClickUp Docs for shared research, reports, notes, and live brainstorming sessions
  • Ask ClickUp Brain anything to instantly analyze survey data and generate relevant insights or content ideas
  • Visualize project reports using ClickUp Dashboards to track campaign metrics, time spent, and research progress in real time
  • Track research projects, milestones, deadlines, or goals using ClickUp Tasks

ClickUp limitations

  • Certain advanced functionalities are accessible only through ClickUp’s desktop app
  • New users might find ClickUp’s extensive features slightly confusing initially

ClickUp pricing

free forever
Best for personal use
Free Free
Key Features:
100MB Storage
Unlimited Tasks
Unlimited Free Plan Members
unlimited
Best for small teams
$7 $10
per user per month
Everything in Free Forever plus:
Unlimited Storage
Unlimited Integrations
Unlimited Dashboards
business
Best for mid-sized teams
$12 $19
per user per month
Everything in Unlimited, plus:
Google SSO
Unlimited Teams
Custom Exporting
enterprise
Best for many large teams
Get a custom demo and see how ClickUp aligns with your goals.
Everything in Business, plus:
White Labeling
Advanced Permissions
Conditional Logic in Forms
* Prices when billed annually
The world's most complete work AI, starting at $9 per month
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ClickUp ratings and reviews

  • G2: 4.7/5 (10,200+ reviews)
  • Capterra: 4.6/5 (4,400+ reviews)

Here’s what Chelsea Bennett, Brand Engagement Manager at Lulu Press, has to say about ClickUp:

A project management platform is essential for a marketing team, and we love that it helps us stay connected to other departments. We use ClickUp literally every day for everything. It has been very helpful for our creative team and has made their workflow better and more efficient.

Chelsea BennettBrand Engagement Manager at Lulu Press

Google Trends lets you see what the world is searching for. Whether exploring rising keywords or comparing search terms, this free market research tool helps you tap into what your target audience truly wants.

You’ll love its ability to compare search volume over time, visualize data with clear charts, and discover regional interest. Use it to track seasonal demand, analyze consumer behavior, or identify trending topics across specific industries.

  • Compare search terms across locations and time to spot audience preferences fast
  • Analyze search volume patterns over the years to predict seasonal demand and trends
  • See related queries instantly to uncover new keyword ideas and pain points
  • It only reflects Google searches, missing data from other platforms
  • Google Trends uses a sample of Google searches, which can introduce potential biases or inaccuracies
  • Free forever
  • G2: 4.6/5 (230+ reviews)
  • Capterra: 4.7/5 (20+ reviews)

💡 Pro Tip: Ever feel like your marketing is reaching the wrong crowd? Try creating effective user personas for targeted outreach. Here’s a foolproof way to craft user personas:

  • Use surveys, interviews, or ClickUp Forms to gather real user data
  • Look for common traits and needs to build your personas
  • Save time and keep everything organized with ClickUp’s free User Persona Template
  • Share your personas and refine them with team input
  • Use them across marketing, sales, and UX

3. Qualtrics (Best for creating detailed and targeted online surveys)

Qualtrics is one of the top market research tools for finding information and gathering actionable insights. It equips you to create surveys, analyze responses, and track consumer sentiment like a pro.

You can use it to build targeted surveys with advanced logic, visualize data for stakeholder reports, and conduct audience segmentation. It’s perfect for online businesses and marketers looking to understand customer preferences, reduce churn, and optimize business decisions.

Qualtrics best features

  • Create targeted surveys with advanced branching logic and skip patterns easily
  • Analyze free-text responses using built-in AI for sentiment analysis
  • Segment audience data to understand behavior by demographics and behavior

Qualtrics limitations

  • This market research tool is expensive, which can be prohibitive for smaller online businesses
  • Its survey design interface feels less intuitive compared to competitors

Qualtrics pricing

  • Custom pricing

Qualtrics ratings and reviews

  • G2: 4.4/5 (2900+ reviews)
  • Capterra: Not enough reviews

What are real-life users saying about Qualtrics?

Here’s what a G2 reviewer said:

The power. There’s so much that I can do with Qualtrics – and I keep on figuring out new ways to use the platform to deliver value to my clients.

G2

BuzzSumo helps uncover the most engaging content, trending topics, and competitor strategies in seconds. Whether you’re a content creator, marketer, or business owner, this research tool gives you a peek into what’s resonating with your audience.

This market research tool can run keyword research, analyze social media usage, monitor brand mentions, and discover audience pain points. It can also support content research, explore search queries, and help you plan campaigns backed by valuable insights.

BuzzSumo best features

  • Track trending content based on engagement across multiple platforms quickly
  • Identify top-performing keywords, influencers, and content formats in your niche
  • Monitor mentions of your and your competitors’ brands

BuzzSumo limitations

  • The tool’s influencers, content, and social media monitoring aren’t always accurate
  • BuzzSumo no longer offers a free plan, requiring users to subscribe to paid plans

BuzzSumo pricing

  • Content Creation: $199/month per user
  • PR & Comms: $299/month per 5 users
  • Suite: $499/month per 10 users
  • Enterprise: $999/month per 30 users

BuzzSumo ratings and reviews

  • G2: 4.5/5 (100+ reviews)
  • Capterra: 4.5/5 (140+ reviews)

5. Tableau (Best for visualizing complex data through interactive dashboards)

Tableau is worth checking out for marketers and analysts seeking to transform complex data into clear, actionable insights. The market research software empowers users to connect to various data sources, visualize trends, and effortlessly share interactive dashboards.

Whether tracking campaign performance or analyzing customer behavior, Tableau’s easy-to-use interface and powerful analytics help you make data-driven decisions. For example, you can monitor real-time sales data to adjust strategies promptly.

Tableau best features

  • Connect to multiple data sources seamlessly to unify your data landscape effectively
  • Create interactive drag-and-drop dashboards to visualize complex data intuitively
  • Utilize real-time data analysis capabilities to respond swiftly to market changes

Tableau limitations

  • Some users report slowdowns or errors when handling large datasets
  • Tableau does not allow users to import custom visuals

Tableau pricing

  • Custom pricing

Tableau ratings and reviews

  • G2: 4.4/5 (2300+ reviews)
  • Capterra: 4.6/5 (2300+ reviews)

What are real-life users saying about Tableau?

Here’s what a G2 reviewer said:

It is a good tool to manage data and to perform data analysis. It provides clear information and also good comparisons date to date. It is easy to understand once you have spent enough time learning about it.

G2

Pew Research Center is a free market research tool that conducts public opinion polling and provides comprehensive data on public opinions, social trends, and demographic insights.

As a business owner, marketer, or researcher, you have access to a wealth of nonpartisan information to understand your target audience’s behaviors and preferences.

You can utilize their extensive datasets to inform your marketing planning, identify emerging market trends, and make data-driven decisions.

Pew Research Center best features

  • Access datasets covering diverse topics and demographics for comprehensive analysis
  • Explore interactive tools to visualize data trends and patterns effectively
  • Utilize unbiased research to inform objective decision-making processes

Pew Research Center limitations

  • Offers limited coverage of niche markets and fails to address industry-specific inquiries
  • Focuses primarily on U.S. data, limiting international applicability

Pew Research Center pricing

  • Free forever

Pew Research Center ratings and reviews

  • G2: Not enough reviews
  • Capterra: Not enough reviews

7. BrandWatch (Best for social media listening and sentiment analysis)

BrandWatch empowers marketers, researchers, and brand managers to tap into real-time consumer insights by monitoring online conversations across social media, blogs, forums, and news sites. You gain a comprehensive understanding of your target audience’s sentiments and behaviors.

BrandWatch’s customizable dashboards allow you to visualize trends, perform competitive analysis, and track brand reputation. You can also monitor discussions about your products to identify emerging issues or opportunities.

BrandWatch best features

  • Monitor conversations across digital platforms for comprehensive consumer insights
  • Customize dashboards to visualize trends and track brand performance effectively
  • Analyze sentiment to understand public perception of your brand or products

BrandWatch limitations

  • The amount of data generated can be difficult to filter
  • BrandWatch only offers custom plans

BrandWatch pricing

  • Custom pricing

BrandWatch ratings and reviews

  • G2: 4.4/5 (620+ reviews)
  • Capterra: 4.2/5 (230+ reviews)

What are real-life users saying about BrandWatch?

Here’s what a G2 reviewer said:

The ability to have simple or complex search strings that pull data from global media titles (across different types, incl. social media) is so helpful for evaluating campaign impact in the communications world.

G2

8. Semrush (Best for comprehensive keyword research and analysis)

If you aim to enhance your SEO performance, analyze competitors, and refine your content strategy, consider specialized market research tools like Semrush. This comprehensive market research software provides insights into your website’s search engine rankings and competitors’ strategies.

With Semrush, you can conduct in-depth keyword research, track your site’s visibility, and identify growth opportunities. For instance, its Keyword Magic Tool assists in discovering high-volume keywords relevant to your niche, so you can tailor content that resonates with your target audience.

Semrush best features

  • Conduct comprehensive keyword research to identify high-traffic search terms
  • Analyze competitors’ strategies to uncover their strengths and weaknesses
  • Perform site audits to detect and rectify SEO issues promptly

Semrush limitations

  • Advanced features are only available with higher-priced plans, which can limit small businesses
  • Its interface feels cluttered and overwhelming to new users

Semrush pricing

  • Pro: $139.95/month per user
  • Guru: $249.95/month per user
  • Business: $499.95/month per user

Semrush ratings and reviews

  • G2: 4.5/5 (2600+ reviews)
  • Capterra: 4.6/5 (2280+ reviews)

What are real-life users saying about Semrush?

Here’s what a G2 reviewer said:

There is a stack of great features in SEMRush, and it integrates with tools such as GA4 and LI for better insights. The SEO dashboard is a great way to get a high-level view of how you are tracking. It’s great that you can pull in your GA data for more accurate data on how your site is tracking.

G2

​Ubersuggest is great for enhancing your SEO strategy, discovering high-traffic keywords, and analyzing your competitors’ online performance. This free market research tool offers valuable insights into keyword trends, backlink opportunities, and content ideas, enabling you to optimize your website effectively.

By utilizing its Keyword Overview, you can identify search terms with substantial volume and low competition, allowing you to tailor your content to meet your target audience’s needs.

Ubersuggest best features

  • Track your website’s search engine rankings over time
  • Evaluate backlink profiles to enhance link-building efforts
  • Generate content ideas based on trending topics and keywords

Ubersuggest limitations

  • The free tool may not suffice for users requiring in-depth SEO analysis
  • Reportedly, occasional delays in data updates affect real-time analysis

Ubersuggest pricing

  • Free forever
  • Individual: $12/month per user
  • Business: $20/month per 2 users
  • Enterprise: $40/month per 5 users
  • Custom pricing available 

Ubersuggest ratings and reviews

  • G2: 4.2/5 (140+ reviews)
  • Capterra: 4.4/5 (90+ reviews)

🔍 Did You Know? One of the earliest forms of market research involved door-to-door surveys, where researchers would directly ask consumers about their preferences and needs.

10. Answer The Public (Best for generating content ideas based on audience queries)

Answer The Public helps you tap into the minds of your audience by revealing the questions and topics they are actively searching for online. By entering a keyword, you uncover a wealth of related queries, providing a goldmine of content ideas.

For example, querying “digital marketing” generates questions like “What is digital marketing?” and “How do I start digital marketing?” This insight lets you craft content that directly addresses your audience’s interests and needs, enhancing engagement and SEO performance.

Answer The Public best features

  • Discover a wide range of related search queries effortlessly
  • Visualize data through engaging and intuitive formats
  • Identify long-tail keywords to enhance SEO strategies

Answer The Public limitations

  • The free tool restricts daily searches and provides limited results per query

Answer The Public pricing

  • Free forever
  • Individual: $5/month per user
  • Pro: $49/month per 3 users
  • Expert: $99/month for unlimited users
  • Custom pricing

Answer The Public ratings and reviews

  • G2: 4.5/5 (30+ reviews)
  • Capterra: Not enough reviews

✨ Bonus: Want to uncover trends, analyze competitors, or understand customer behavior faster? Learn how to use AI for market research and supercharge your insights! 🤖🔍

11. Statista (Best for conducting industry-specific research and analysis)

Statista, a renowned market research tool, provides you with over one million statistics across 170 industries and 150+ countries. It is a comprehensive platform to explore market trends, customer behavior, and industry-specific information.

Its user-friendly interface lets you locate and visualize data, aiding in swift, informed decision-making.

For instance, if you’re analyzing the e-commerce landscape, Statista provides detailed revenue analytics and forecasts. This enables you to identify growth opportunities and strategize effectively.

Statista best features

  • Access a vast array of statistics across multiple industries globally
  • Visualize data with high-quality charts and infographics
  • Get personalized responses to queries with the Research AI tool
  • Purchase trend and market reports across hundreds of themes

Statista limitations

  • Subscription required for full access to detailed reports
  • Research AI responses may lack depth in certain areas

Statista pricing

  • Free forever
  • Starter: $199/month per user (billed annually)
  • Personal: $599/month per user (billed annually)
  • Professional: $1299/month per 5 users (billed annually)
  • Business Suite: Custom pricing

Statista ratings and reviews

  • G2: 4.4/5 (20+ reviews)
  • Capterra: Not enough reviews

💡 Bonus:  Curious about what drives your customers’ decisions? Learn how to uncover insights with customer needs analysis to turn feedback into strategic gold! 🧠💡

The ​Census Bureau is another free market research tool that offers a wealth of demographic and economic data to help you understand your market landscape. It provides insights into population trends, business patterns, and financial indicators.

Its user-friendly platforms, like the Census Business Builder, allow you to visualize data for specific regions or industries.

For instance, if you plan to open a new café, you could use this tool to analyze local demographics and consumer spending habits. This ensures that your business aligns with community needs.

Census Bureau best features

  • Access comprehensive demographic and economic data for data-driven decisions
  • Utilize Census Business Builder for tailored market analysis
  • Visualize data through interactive maps and tools

Census Bureau limitations

  • Economic data updates may lag behind current events
  • Some datasets are complex and require statistical expertise

Census Bureau pricing

  • Free forever

Census Bureau ratings and reviews

  • G2: Not enough reviews
  • Capterra: Not enough reviews

✨ Bonus: Wondering how to truly understand your users’ behaviors and pain points? Learn how to conduct user research and gather insights that shape better products and experiences! 🔍👥

13. Typeform (Best for collecting customer feedback with personalized forms​)

Typeform helps you gather information through engaging, interactive forms and surveys that feel like natural conversations. Its intuitive design presents questions one at a time, keeping respondents focused and boosting completion rates.

Whether you’re conducting market research, collecting customer feedback, or generating leads, Typeform’s templates and logic branching offer personalized experiences. For example, when seeking product feedback, you could use Typeform to ask relevant follow-up questions based on previous answers, yielding deeper insights.

Typeform best features

  • Create conversational forms that engage respondents effectively
  • Customize templates to align with your brand identity
  • Establish personalized question paths with logic branching

Typeform limitations

  • Accessing advanced features requires higher-tier subscriptions
  • It includes limited question types compared to some other competitors

Typeform pricing

  • Basic: $29/month per user
  • Plus: $59/month per 3 users
  • Business: $99/month per 5 users
  • Enterprise: Custom pricing

Typeform ratings and reviews

  • G2: 4.5/5 (800+ reviews)
  • Capterra: 4.7/5 (900+ reviews)

What are real-life users saying about Typeform?

Here’s what a G2 reviewer said:

I like that you can add your brand kit to the tool so that you can ensure your organization’s brand consistency remains intact despite it being a third-party tool. I also like that you can embed the survey onto your own web page so that you don’t have to leave to another site/ remain on your website.

G2

14. BrandMentions (Best for monitoring brand presence across digital platforms)

BrandMentions offers a comprehensive solution for businesses to monitor their online presence, analyze competition, and manage brand reputation. It lets you track every mention of your brand on the web, including social media, blogs, and news sites.

By providing real-time alerts, BrandMentions enables prompt engagement with your audience, cultivating stronger relationships. Its sentiment analysis feature helps you discern public perception, allowing for strategic responses to praise and criticism.

BrandMentions best features

  • Monitor brand mentions across the web and social platforms
  • Receive real-time alerts for immediate engagement opportunities
  • Analyze sentiment to understand public perception effectively

BrandMentions limitations

  • Limited ability to capture broader conversations or emerging trends related to your brand
  • The data analysis and reporting features are less intuitive compared to other tools

BrandMentions pricing

  • Free forever
  • Starter: $299/month per user
  • Pro: $499/month per user
  • Expert: $699/month per user
  • Enterprise: Custom pricing

BrandMentions ratings and reviews

  • G2: 4.5/5 (40+ reviews)
  • Capterra: Not enough reviews

What are real-life users saying about BrandMentions?

Here’s what a G2 reviewer said:

The tool is super easy to use and delivers fast, accurate results. I really appreciate how customizable the campaigns are. You can add negative keywords or exclude certain accounts and websites. Plus, it’s more affordable than many similar options out there.

G2

The last one on our list of market research tools, Think with Google helps you access the latest marketing insights, consumer trends, and industry research. It equips you with data-driven articles and case studies to inform your strategies.

For example, exploring emerging consumer behaviors can help you better understand your target audience’s evolving needs. Additionally, tools like Google Trends and Market Finder can assist you in identifying new market opportunities and optimizing your online presence.

Think with Google best features

  • Explore consumer insights to understand audience behaviors and consumer preferences
  • Access case studies showcasing successful marketing strategies
  • Utilize Google Trends to monitor search behavior over time

Think with Google limitations

  • It is limited to insights and tools provided by Google
  • Content primarily focuses on digital marketing strategies

Think with Google pricing

  • Free forever

Think with Google ratings and reviews

  • G2: Not enough reviews
  • Capterra: Not enough reviews

Special Mentions

In addition to the many market research tools mentioned above, here are a few more worth noting:

  • SurveyMonkey: Best for creating and distributing surveys to gather quantitative data
  • Mintel: Best for comprehensive market research reports and consumer trend analysis
  • TacNielsen: Best for retail measurement data, consumer panel insights, and media analytics
  • Euromonitor International: Best for global market research reports, industry analysis, and consumer trends
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Optimize Your Market Research With ClickUp!

The market research tools on this list offer powerful survey creation, competitor analysis, trend tracking, and data visualization. These tools help teams gather insights, understand audiences, and make decisions faster.

With ClickUp, you get a one-stop solution that combines form collection, AI-powered research, team collaboration, task management, and visual reporting—all in one platform.

Create surveys with ClickUp Forms, analyze responses with ClickUp Dashboards, draft free reports in ClickUp Docs, and discover insights faster using ClickUp Brain. Assign tasks, set deadlines, and collaborate effortlessly with your team. Sign up on ClickUp today to simplify your market research workflow and turn insights into action—faster than ever!

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